Buyer personas are meant to be fictional representations or cross-sections of your ideal potential buyers — a tool to identify and visualize your target audience. When done correctly, they can help you better understand what drives a customer purchase, how to communicate with them in the consideration process, and what barriers they might have along the way. –

Below are graphics from a content marketing webinar hosted by HubSpot and Evernote. At 720media, we love helping our customers develop sound content strategies. 56% of businesses don’t have a content strategy. “Marketing is impossible without content.” We can help.

It’s important to create buyer personas when creating your content strategy. These personas are fictional representations of your dream audience. You want to understand why potential customers would be interested in your product/service. Then, you can truly cater the content experience. See example below.

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