Facts about how women and men use social media:

  1. Women grow more active on Pinterest over time, and 84% of female users who signed up four years ago are still using Pinterest.
  2. Men are more likely than women to purchase items on their smartphones
  3. More women overwhelmingly use social networks than men
  4. With the exception of LinkedIn, women dominate every major social media channel.
  5. Women take significantly more selfies than men – click here to read more
  6. 76% of males ages 18-34 say they typically purchase from their smartphones in an average month
  7. Women are increasing the amount of time they spend on social media (other than Facebook). In the survey, 48% have increased amount of Pinterest time and blogs, and 67% said the same about Instagram. Only 30% are spending more time on Facebook.
  8. Men, women, emotions and social media 
  9. Women often use online social networking tools to make connections, stay connected, solve real-life issues and share items from their personal lives.
  10. Men use online social networking tools as means to gather information, boost their influence, and increase their status (think “interactive Rolodex”) storing contact information for future use.
  11. Women are the majority of users on many of the biggest social networking sites, including Twitter and Flickr.
  12. Men are most active on sites like Digg, YouTube and LinkedIn, which are more content-oriented and promotional than discussion-based.
  13. Women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.
  14. 51% of women actively following brands and retailers online, these channels are relatively less — 19% — influential in prompting purchases. Other forms of marketing that prove influential include online coupons at 68%; online product reviews by consumers, 61%; emails from companies or brands, 45%; and articles read online, 41%.
  15. Coupons and opinions influence women most when it comes to the purchase of food and beverage, health and beauty and household products.
  16. “Women want advice from other shoppers, but they also want to share their experiences and look for validation before making a purchase.”
  17. Battle of the Sexes on Social Media
  18. Digital Lives of American Moms
  19. 42% of active Twitter users say they use Twitter to learn about products and services. 41% say they contribute opinions about products and services.
  20. People in more affluent demographics are 25 percent more likely to be found friending on Facebook.
  21. Companies with women on the board of directors outperform those that only have men. Especially in Asian countries.
  22. Why Social Media Means Big Opportunities for Women

Source 1 Source 2 – Social Media Examiner