On July 19th, I tweeted this:

Who Should Lead the Customer Social Media Interaction?

I was referring to a Forrester blog post (written by Dr. Natalie Petouhoff). At the end of her post, I submitted comments and I was happy to see that not only did the author respond, but someone from Twitter (see thread below) commented publicly on the conversation and asked to speak further with me on this topic. (The Tweeter is Frank Eliason, Director of Digital Care for Comcast.)

This is a great example of getting involved and using social media to engage conversation!

Summary of what transpired:

1) I posted my thoughts on a blog post by Forrester talking about who should lead social media interaction.

2) I almost immediately heard back from the author of the post and someone on Twitter (who isn’t following 720MEDIA) but noticed by response on the blog post. The way we interacted was through Twitter.

3) I used Twitter to send Frank our “Contact Us” page, so he can send me his email address privately (we can’t send direct messages to each other since we’re not following one another)

What we’re tweeting about right now…