Did you know that women make 85% of all consumer purchasing decisions? Insights and statistics related to women:

1. Women save 40% less than men do for retirement (and women often live longer than men do)
2. 25% of women earned a bachelor’s degree by age 23, compared with just 14% of men
3. Online moms are a particularly active on social media sites
4. Mommy bloggers are in high demand
5. Women typically use online social networking tools to make connections, stay connected, solve real-life issues and share items from their personal lives.
6. Women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.
7. Coupons influence women more than men when it comes to purchasing food and beverage, health and beauty and household products.
8. Women want advice from other shoppers, but they also enjoy sharing their own personal experiences and commonly look for some type of validation before making a purchase.
9. More Social Media Marketing facts from 720MEDIA
10. “Too Few Women In Tech?”
11. Facts about Facebook marketing

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