Class and social media usage statistics and social networking by income
Posted in: Social Media Marketing
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There are divisions based on class in the land of social media. Good article on social media usage and class
Key points:
- “Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.”
- “The social-network infrastructure is going to be a part of everything going forward, just like [Web] search is. The Internet is not this great equalizer that rids us of the problems of the physical world — the Internet mirrors and magnifies them. The divisions that we have in everyday life are going to manifest themselves online.”
Read the full class and social media article on CNN
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