1. Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name.
2. P.O. Boxes do not count as physical locations.
3. Do not provide phone numbers or URLs that redirect or ‘refer’ users to other landing pages or phone numbers other than those of the actual business.

Read Google’s full list of tips for business listings here

Bottom line: Adding your business to Google’s Local Business Center plays an important role in your organic SEO (search engine optimization), but you must have correct information about physical, local businesses, as they appear in the real world. No tricks! Keep it real and authentic.

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